Creative Operations Associate, Robin Nguyen

RightHand

1. 

   ( 0.1 )

   the Friday system

   I translated Robin's Friday voicemail (wins, weekly scores, procrastination flags) into next week's three non-negotiables, blocked them into her calendar with breaks and reminders, and shipped a clean summary with rewards and consequences, plus an optional midweek check-in.

2. 

   ( 0.2 )

   the weekly check-in

   A structured management process I ran for Robin, covering her schedule, finances and task load. She sent schedule updates, inventory updates (where she tracks her finances) and general task dumps; I turned that raw input into an organised tasks database, scheduled her meetings and events, and kept her inventory and budgeting framework updated.

   Each week we got on a call to review the previous week against what was planned and set her top 3 priorities for the week ahead. On top of that I curated a monthly progress report and sent task reminders so nothing slipped.

   The same rhythm held her personal systems too: a money page with a daily limit rule and a monthly budget report, a weekly self-concept check-in, wellbeing and digital clean-up routines, and a content plan for her Vietnam trip.

3. 

   ( 0.3 )

   brand partnerships

   I assisted with pitching, creative direction and brand and creator research to identify and reach niche brands across travel, fashion and freelance tech, and curated Robin's photo dumps into Instagram-post-ready content.

   I built the system behind it: a brands-to-work-with database with a niches table and an Instagram group holding every brand on it, a pitching and collabs page, a content edit widget and content grids, research on sustainable creator programmes and hotel opportunities, and a YouTube channel plan with a planning board on Canva (a plan and direction for Robin, not fully executed).

4. 

   ( 0.4 )

   wanna f*ck the system?

   One part of Robin's work: a life-design ecosystem serving undersupported girls globally.

   I set up the whole WFTS back-end: the Notion and Google Drive workspace, a business system template built off the quiz, a multi-system blueprint on Docs and Figma, the project management structure, JDs, a weekly task tracker, meeting notes, a content bank and a collab database.

   I built WFTS's LinkedIn and Substack accounts, edited posts and added inner-slide re-edits (including the "What is This?" design), assisted with a network member's design and Substack article, curated opportunities posts, drafted a plan to repost existing content, uploaded on Threads, scouted new groups and spaces to send content opportunities to, and at the end archived all the content and cleaned up the workspace for handover.

   WFTS on LinkedIn →
5. Systems^●

6. 

   ( 0.5 )

   an ecosystem, on paper

   I wrote the full plan to grow WFTS into a life-design ecosystem with the Dream Exchange Market at its heart: a shame-free place where girls release, adopt and co-build each other’s unfinished dreams, so ideas move instead of dying quietly.

   It covered the vision and what makes WFTS different, research into what the girls struggle with, want and fear, three levels of goals with targets, twelve niches matched to the right experts, an eight-layer ecosystem, a seven-role core team, a 24-week roadmap with a backup plan for every phase, milestones and the revenue model. It also looked past launch: five more phases to about month 30 (consolidation, an Academy, Studio and a Creator Fund, brand partnerships, and the full ecosystem running on its own). I also created the community partners lead sheet from scratch, in its own closer look.

7. 

   ( 0.6 )

   auster

   A separate company, where Robin was the social media manager. I supported her side of it.

   A monthly job-sourcing engine for the creative industry: I sourced and standardised roles into clean JD docs across major job boards and hiring-heavy Instagram pages, curated a consistent on-grid brand-logo library for every listing, and published every role on auster.network myself through its system, with SEO titles, descriptions and keywords, 6 to 8 roles a month. I kept it running for a year, from the first batch of network JDs in Sept 2025 to monthly international job drops in 2026, and wrote the process file so a VA could take it over. Around it I set up the master social media calendar on Notion (moved from Sheets), built the Typeform onboarding questionnaire for the network, and wrote the LinkedIn hiring post.

   I also managed the auster.fund applicants database, tracking creatives in line for project funding from intake through review, and curated the creator survey database. 53 logged sessions, 60+ hours, kept running for 1 year.

   see the opportunities board →

GoodWeeks