Brand & Outreach Assistant, TheNoniz

PlayPrint

1. 

   ( 0.1 )

   the Etsy shop

   I ran the storefront, sharpened the brand voice and opened doors to collabs. I set up the Etsy shop from scratch, then organised and uploaded the hero collection the artist delivered: emotions for kids, with a deadline planned for every artwork, listings and descriptions updated, the artwork posted, and the whole drop tracked on a dedicated Notion ops page. I also wrote the shop playbook, so any new product follows the same steps: the pricing and bundle model with Etsy fees worked out, the upload steps, the mockup process and a two-day weekly rhythm.

   Then I wrote the briefs for six hero collections: Calm Corner Kit, Calming Strategies Toolkit, Growth Mindset Posters, Neurodiversity Support Pack, Messy Is Magic and Dopamine Wall Art. Each brief set out what is included, the design direction, pricing, social captions and hooks, a mockup shot list and the listing copy.

2. 

   ( 0.2 )

   the brand voice

   I curated the About The Noniz document and the Product Catalogue & Visual Identity, so every piece of content downstream stayed brand-aligned and the listings kept one visual look. Together they set out the vision, mission and founder story, the colour palette, hand-drawn typography and illustration style, photo and mockup guidelines, the core brand messages, the product categories (apparel, art and canvas, home, accessories, books and stationery, custom orders) and the offers beyond products.

3. 

   ( 0.3 )

   outreach in three phases

   For outreach I built lists across three phases (retreats, festivals, workshop venues, and art collab partners), wrote and refined the email and Instagram DM templates inside Notion, and ran the sends. Several brands reached back. I also handled flexible weekend work along with the month-end rhythm of invoice, hours review and scope updates.

4. 

   ( 0.4 )

   a play club, launched on paper

   I wrote the full three-month launch plan for an adult play community, The Online Playground (a weekly live online play session) and De Speel Club (an outdoor play club in the Netherlands).

   It covered the brand set-up (a mini brand book, the Instagram grid and the path from Instagram to sign-up), the offer from pilot to subscription, the member journey, three ad versions, a #The60MinuteRevolution social campaign, email sequences, a referral programme and partnerships, a pre-launch checklist, a week-by-week launch, revenue and spend projections with the break-even point, five risks with backup plans, and the road to month twelve.

5. GoodShop^●

6. 

   ( 0.5 )

   an Instagram idea bank

   A bank of playful ideas to grow the community on Instagram: a daily engagement routine, four content series (Playful Prompts, Colour of the Week, Behind-the-Art and Mindful Minute), community formats like Doodle Duets and AMA Fridays, creative takeovers, and licensing and affiliate leads to explore.

7. 

   ( 0.6 )

   listings that sell

   Instead of competing in crowded categories like "kids affirmation prints", I picked 3 to 5 micro-niches (for example "calm corner poster set for ADHD kids") using Etsy search and eRank, looking for good search volume and low competition.

   Evergreen themes came first (emotions, confidence, classroom tools, gifts), with trends as seasoning: one small trend detail inside her own style, never the whole shop. Bundles carried the higher margin, and each listing followed a fixed title and description template with all 13 tags used.

8. 

   ( 0.7 )

   one brief for every product

   Every product in a collection got a brief with the same layout, so the artist and I always knew what was needed: a collection foundation (why it fits the brand and the gap in the market), then per product an overview, what is included, pricing with the reason, design guidelines, the social narrative, a 5 to 6 shot mockup list and the listing copy.

   Bundles added a value breakdown and bonuses, technical specs were fixed (300 DPI PDFs, A4 and 8x10", bleed and safe zone), and each product had an owner and a deadline for the design and another for the upload.

9. 

   ( 0.8 )

   the follow-up

   Every outreach got a follow-up after 5 to 7 days.

   Nona wrote about working together in Kind Words.

TheNoniz