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Pranjal Suthar

This is a fairytale.It is also my résumé.

close your eyes and scroll. it’s a fairytale, and every word is true.

Pranjal Suthar

hello,

I’m Pranjal.

I build creative ecosystems for a living: brand worlds, strategies, and the systems that keep them running.

I studied psychology for five years, and since then I have written, designed, coded and strategised for founders and brands around the world.

I’m working my way toward becoming a creative director.

But you know what I want? I want to be an angel in people’s lives. So, do you want to listen to a story?

once upon a time, in Meghaloka (the cloud-world where angels live), a castle the colour of strawberry milk floated on a pink cloud, and inside it lived a little angel.

Like Rapunzel in her tower, she could see the whole earth from her window, but angels were forbidden to ever go down there.

So she did what dreamers do. She painted it.

skip the story, meet me →

every day, while the other angels practised their dances, she sat by her window and covered the walls with her wishes.

She wished for:

  • a studio where anyone could walk in with a scribble and walk out with a lovely world
  • a life between India and Japan, and one spring spent under the cherry blossoms
  • a slow little house in the countryside
  • to make things that warm people’s hearts

and every night, the earth below sent up lanterns, hundreds and hundreds of them, drifting toward her window like wishes.

She never knew who they were for.

So one night she lit a lantern of her own and let it float up into the dark, her own wish, flickering among all the others.

in Meghaloka, there was only one rule: dance all you like, but never go near the edge of the clouds.

Beyond the edge lay the earth, and no angel who fell there ever came home the same.

She tried to dance in the centre. She really did.

But the music was irresistible. Her feet felt lighter with every turn, her skirt spun out like a flower opening, her bangles rang like tiny bells, and each spin carried her a little closer to the edge. She was far too happy to notice.

and then, in the middle of a spin, the cloud beneath her toes grew thin as breath, until there was no cloud left at all.

down, down, down she fell, past every cloud she had ever known.

There was no net to catch her.

There was only the wind, and two wings that had never been used before.

So she spread them.

splash. She fell into the sea, and the sea caught her softly.

She sank through water that turned from gold to turquoise to deep, glowing blue, past silver fish that scattered like thrown coins, down to the sandy floor where oysters slept with their shells half open.

Every living thing on earth began in water. In a way, she had fallen all the way back to the beginning.

for a moment, she closed her eyes and let the water hold her.

Then she remembered the sky, and kicked, and fought her way up, her wet wings as heavy as blankets, until at last, gasping, she broke the surface.

on the shore, she found a lotus, so beautiful that she tried to carry it back to Meghaloka.

She pulled. It held.

She pulled with all her might, and the lotus did not budge. Ouch! She went tumbling backwards onto the ground.

thud. She landed beside an old chest, and out of it peeked a white, fluffy rabbit.

Inside were silks, bangles and strings of pearls.

Angels cannot resist a heap of lovely things, so she tied the silks into ribbons, strung the pearls into a crown, stacked the bangles into a little tower, and made something beautiful out of what was lying around.

then she noticed him: the rabbit from the chest, sitting very close, watching her as if he knew her.

In Japan, they say a rabbit lives on the moon. Long ago, he offered himself to feed a hungry stranger, who turned out to be a god, and the god lifted him into the moon so the world would always remember his kindness.

Maybe this was that rabbit. Maybe he had come down to look after her, the way kind souls always look after each other, and to guide her through her first day on earth.

and soon, the rabbit’s friends came out of the hills and sat with her around a small fire.

“Some of them look like me,” she thought. “Some look nothing like me. How lovely.”

They shared their food, their stories and their warmth, and for the first time since she fell, she was not afraid.

do you want to hear a secret? Angels never stay forever. They come when someone needs them, and they give everything they have.

She listened to each friend’s biggest dream and helped build it with all her heart, until their dreams grew bigger than their fears.

And one morning, when her friends were strong enough to stand on their own, she hugged each of them goodbye, let a white dove fly out of the window, and flew home to Meghaloka.

before she left, She had seen what no one in Meghaloka ever told her: the elephants had butterfly wings, the boats sailed on moth wings, even the cows looked ready to take off.

People had wings too, folded out of sight like a secret they were keeping from themselves, with no idea how far those wings could take them.

so, why this fairytale?

Because I fell too.

In October 2026, I left Atelier and Home Abroad and stepped out on my own, with no net and nothing but the feathers I had grown along the way.

Falling taught me what the angel learned: everyone is carrying wings they have not used yet. So now I help people find theirs.

Bring me your half-formed idea, and I will find the spark inside it and fan it.

it has already taken flight in:

  • campaigns
  • films
  • websites
  • books
  • Substack publications
  • newsletters
  • brand identities
  • strategies
  • creative systems
  • brand worlds

one more thing: a pearl keeps its treasure closed until someone knocks softly.

8 5 3 2 1 1

I’m a bit like that. Ask, and I’ll show you how I like to work.

Hand me a tangled, half-finished idea and I will stay with it from the first rough sketch to the last polished detail, without anyone having to chase me. I pick up new tools in a matter of days, I welcome honest, straight-talking feedback, and I do my best work in long, uninterrupted stretches. Variety keeps me bright, and a sturdy system to build is where I am in my element.

  • Notion
  • Airtable
  • Figma
  • Canva
  • CapCut
  • Audacity
  • Miro
  • Xtiles
  • Obsidian
  • Jamovi
  • Zapier
  • Substack
  • Kit (ConvertKit)
  • Gumroad
  • Etsy
  • Wix Studio
  • Tally
  • Slack
  • Trello
  • TickTick
  • Taskade
  • ChatGPT
  • Claude
  • Gemini
  • Deepseek
  • Perplexity
  • Pinterest
  • Instagram
  • LinkedIn
  • X
  • Discord
  • YouTube

And I can pick up almost anything in no time flat.

see how we can work together →

speaking of wings, mine are down here. Connect the dots.

or see all of it at once, in the grey zone →

readytospreadyourwings?let’screateyourstory,andtellittotheworld.

tell me your story →

p.s. In the old stories there is a swan called the hamsa, who eats only pearls. It can tell a true pearl from a shiny pebble at a glance.

I have given a lot of pearls away. These are the people who gave some back.

skip the story, meet me →

what people said

Kind Words

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There are people you hire to help you. And then there are people who become genuinely indispensable — the kind you build your business around because you cannot imagine operating without them. Pranjal is the latter, and I say that without qualification. Frankly, she is the kind of person companies ought to be competing to hire, and I consider it one of my better decisions to have found her first.

When Pranjal joined Home Abroad, the business needed structure, consistency, and someone who could take real ownership without needing to be handed a manual. What I got was all of that — and considerably more. She built and maintains our entire operational infrastructure: Notion systems, databases, dashboards, workflows, and automations that now power the day-to-day running of the publication. That infrastructure directly enables our ability to ship consistently, execute launches, and grow — and it exists because Pranjal cared enough to build it properly, not just quickly.

Over the course of our work together, I have asked her to wear a remarkable number of different hats — operational manager, systems architect, content coordinator, researcher, landing page designer, email marketer, video editor, and more. She has put on every single one of them with genuine enthusiasm and the attitude of someone who wants to learn it properly, not just well enough. That hunger to do things impeccably is consistent across everything she touches, regardless of whether it’s in her comfort zone. When she doesn’t know how to do something, she learns it. When there’s no budget for a tool, she finds a free alternative that works just as well. When something isn’t working, she reconfigures it — often before I’ve noticed it needed fixing.

What makes this especially rare is that the quality never slips in the process. Pranjal moves fast, but she doesn’t cut corners. She’s taken on time-sensitive projects, half-formed ideas, and responsibilities that directly impact revenue, and she has never once dropped the ball. I’ve come to believe there is very little she couldn’t do if she set her mind to it — and the evidence, consistently, bears that out.

More than the systems, the speed, or the impeccable follow-through: Pranjal shows up. Every day, with initiative, with care, and without needing to be chased. She anticipates what’s needed, keeps things organised beyond the scope of her brief, and has quietly become the operational backbone of this business. She has saved me — and Home Abroad — more times than I can count, across time zones, through heavy seasons, and always without complaint.

If you are looking for someone who will hold the centre of your operation with intelligence, professionalism, and genuine investment in your success — Pranjal is that person. Any team would be fortunate to have her. I don’t say that lightly.

read the post Kaila wrote for my 21st birthday →

Pranjal built the foundation of my Substack, Nomad CFO, and did it with real care. She designed my home page, layout, and branding, which gave my writing a home that finally looks and feels like me. Since then, I’ve gained new followers, it’s easier for readers to find my work and subscribe, and I spend my time writing instead of fiddling with settings.

Working with Pranjal was easy. She listens closely, asks smart questions, and turns a fuzzy idea into something clean and polished. If you’re thinking about working with her, my advice is simple: do it. You’ll get talent, thoughtfulness, and someone who genuinely cares about getting it right.

visit Carolina Aponte →
Carolina Aponte
C-A @NomadCFO

I started working with Pranjal right at the beginning of my freelancing journey, when I was still building the foundation of my personal brand. She built me a tailored foundation system so I could balance my passion projects and my freelance work, and she helped me manage my time and workflow. She also assisted with lots of research and social media work for me, and it made my work so much more productive since I’m juggling multiple projects.

Working with her was so easy. She’s passionate, intuitive and professional, and she’s honestly like a friend to me too. Having a system and someone in my corner made a big difference when I was just starting out.

If you’re thinking of working with Pranjal, just do it. You’ll get someone who cares about your work, and you’ll gain a friend along the way.

Robin Nguyen

I hired Pranjal to upgrade my Substack publication. It was a complex project, involving moving my newsletter list from a previous platform, redesigning my Substack profile, as well as adding and designing new pages. She also helped discern the right messaging for my audience. Pranjal amazes me with her versatility. I benefitted from her skills in visual design as well as her database skills. She is also gifted in AI prompt engineering. I highly recommend her skills to other business owners who are good within their own domain but are a fish out of water once they enter realms like Substack and other virtual communities. She is calm under pressure and very thoughtful. Pranjal really came to my rescue, and I have a Substack I am very proud of because of her.

visit Mikelann Valterra, MA, AFC® →
Mikelann R. Valterra

Pranjal has helped me over the past few months with setting up various systems for my business. Even though I didn’t always have enough time to fully implement everything, I truly appreciated her productivity and clear structure. She delivered solid work and was great to collaborate with.

Nona Spaandock

your turn.

Every great story begins with someone brave enough to fall. Let’s begin yours.

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