I help founders, brands and newsletter writers around the world with creative direction, Substack, writing, design, websites, strategy and back-office systems.
All remote. You tell me what you need, I plan it, make it, and hand it over ready to use.
made for
- founders and small teams who want one person to handle it from start to finish
- newsletter writers on Substack, from day one to thousands of readers
- experts and coaches who know their subject but not the tech
- brands in culture, food, travel, hospitality, lifestyle, wellbeing and fashion
Everyone is welcome. I give priority to brands that care for people, animals and the planet.
Work while you sleepI am in India (GMT +5:30). Send me notes at the end of your day and wake up to finished work.
Your toolsI work in the tools you already use: Notion, Airtable, Kit, Canva, Figma, ChatGPT and more.
One personYou talk to the person doing the work, from start to finish.
Quick to learnNew tool or new topic? I am up to speed in days.
build your project
Tap any service below to see what you get. Add up to four to the grid, or start with a ready-made combo. Then send it to me.
nothing picked yet
send this to me →Creative direction
I lead the ideas, look and feel across everything you make, so it all feels like one brand.
you get
- the big idea behind your brand
- a clear direction for writing, design and campaigns
- feedback on everything before it goes out
Creative ecosystems
I build the whole connected world around your brand: newsletter, website, products, community and campaigns, each one leading people to the next.
you get
- a map of how every piece connects
- each piece planned, made and linked
- one path from first visit to loyal customer
Brand worldbuilding
I give your brand its own world, with a story, characters, rituals and a look people want to step into.
you get
- the story and the world
- characters, names and rituals
- how it shows up in posts, products and events
Substack setup
I set up your Substack from scratch, so it is ready for your first post.
you get
- name, tagline and about page
- logo, colours and cover images
- sections and menu
- welcome email
- free and paid plans switched on
Substack redesign
I give your Substack a fresh look and clearer pages, so new visitors know where to start.
you get
- new design and homepage layout
- a better about page and "start here" page
- a new welcome email
- tidy sections and menu
Move to Substack
I move your newsletter to Substack from Mailchimp, Kajabi, WordPress or anywhere else, without losing readers.
you get
- your subscriber list moved over
- your old posts brought in and tidied
- two newsletters merged into one, if you have two
- a "we have moved" email to your readers
Substack growth
I help you get more readers and subscribers.
you get
- a simple daily plan for Notes
- recommendations and collabs with other writers
- giveaways and launch campaigns
- what to post, and when
Paid subscriptions
I help you set up a paid plan that readers actually want to pay for.
you get
- what goes behind the paywall
- a clear page that explains why to upgrade
- free trial and discount campaigns
- emails for new and leaving paid members
Substack audit
I look through your Substack and tell you, in plain words, what to fix first.
you get
- what is working and what is not
- where your new readers come from
- a step-by-step list of fixes
Chat and community
I set up your Substack chat and give your readers reasons to keep talking.
you get
- weekly chat prompts tied to your posts
- reader spotlights and introductions
- reader surveys with a short report
Newsletter analytics
I track your numbers and explain them simply, so you know what to do next.
you get
- a tracker for posts and Notes
- a monthly report
- which old posts are worth sharing again
Ghostwriting
I write newsletters, essays and LinkedIn posts in your voice, published under your name.
you get
- send me a voice note, I send back a draft
- edits until it sounds like you
- titles and subject lines
Blog and newsletter writing
I write researched posts, roundups and series for your blog or newsletter.
you get
- one-off posts or a regular series
- sources checked
- ready to publish
Website copywriting
I write the words on your website: homepage, about page, services page and sales pages.
you get
- clear, friendly copy
- headlines and buttons
- written for your readers, not for robots
Email marketing
I write welcome emails, email sequences and newsletters that sell without sounding pushy.
you get
- welcome sequences
- launch and sales emails
- set up on Substack, Kit or Klaviyo
- subscriber lists and tags
YouTube scriptwriting
I write researched scripts for YouTube channels, with openings that keep people watching.
you get
- research
- story structure
- scripts ready for voice-over
Ebooks and lead magnets
I turn what you know into guides, workbooks and checklists people download and keep.
you get
- ebooks and short guides
- workbooks and checklists
- publishing on Amazon and Gumroad
Research and explainers
I turn hard topics, like science, psychology and culture, into articles and carousels anyone can follow.
you get
- articles and explainers
- carousel scripts for your designer
- every fact sourced
Editing and proofreading
I edit your drafts, including AI drafts, until they are clear and sound like a real person.
you get
- grammar and flow
- your voice kept
- the three changes that matter most
Brand identity
I design the look of your brand: logo, colours and fonts.
you get
- logo
- colour palette
- fonts
- how it all fits together
Brand guidelines
I make a brand book that shows your team how to use your look and how to write like your brand.
you get
- look and feel rules
- brand voice, with do and do-not examples
- ready-to-use templates
Pitch deck design
I design pitch decks for investors and partners that are easy to follow.
you get
- story and order of slides
- slide design
- help with translation for other markets
Presentations and flyers
I design slides, flyers, one-pagers and printables.
you get
- print-ready files
- screen-ready files
- templates you can reuse
Magazine layout
I lay out magazines, reports and zines so they are easy and fun to read.
you get
- covers
- page layouts
- print and digital versions
Social media graphics
I design posts, carousels and Pinterest pins that look like they belong together.
you get
- Instagram, LinkedIn and Pinterest graphics
- carousels
- Canva templates you can edit yourself
Thumbnails and covers
I design YouTube thumbnails and newsletter covers that get clicked.
you get
- thumbnails
- post and newsletter covers
- a matching style across all of them
YouTube video editing
I edit your long-form YouTube videos from your own footage. I do not make Reels, Shorts or TikToks.
you get
- editing and captions
- titles and descriptions
- thumbnails to match
Illustration
I draw illustrations and comics for articles, newsletters and brands.
you get
- editorial illustrations
- comic strips
- small drawings for posts and pages
Website design and build
I design and build your website, on Wix Studio or in code.
you get
- design
- build
- works on phones
- a short guide so you can update it
Landing pages
I make one-page sites for a launch, a product, a waitlist or a service.
you get
- the words
- the design
- a sign-up or contact form
Website redesign
I refresh an old website so it looks current and is easier to use.
you get
- a new look
- clearer pages
- better words
Web apps and quizzes
I build interactive tools, like quizzes and searchable directories, that help people find answers.
you get
- quizzes
- searchable databases
- results people can share
AI tools for your website
I build free AI tools for your site that visitors enjoy using, and that collect leads for you.
you get
- the tool
- a friendly AI voice
- every result saved as a lead
Campaign and event pages
I build pages for one moment, like an anniversary, a launch or a giveaway.
you get
- the page
- sign-ups and entries
- partner kits
Social media management
I plan, write, design and schedule your posts for Instagram, LinkedIn, Pinterest and Threads. Posts and carousels only: no Reels or short-form video.
you get
- a content calendar
- posts and carousels, designed and captioned
- scheduling
- a monthly look at what worked
PR and outreach
I pitch you to the press, podcasts, newsletters and partners, and follow up so nothing fizzles out.
you get
- a list of the right people and outlets
- pitch emails
- follow-ups
- a simple press kit
Podcast production
I run your podcast behind the scenes, from planning episodes to booking guests and writing show notes.
you get
- episode ideas and research
- guest outreach and booking
- interview questions
- show notes and episode descriptions
Content strategy
I plan what you post, where you post it and how often, so you never stare at a blank page.
you get
- content pillars
- a content calendar
- plans for Pinterest, LinkedIn and YouTube
Marketing campaign ideas
I come up with campaign ideas rooted in culture, and a plan to launch them.
you get
- the idea
- the rollout plan
- what to measure
Market and competitor research
I find out what others in your space are doing, and where you can stand out.
you get
- a competitor map
- gaps you can fill
- clear next steps
Audience research
I find out who your customers really are, what they want and what stops them from buying.
you get
- surveys and interviews
- customer profiles
- the words they use
Consumer psychology insights
I use my psychology degree to explain why your customers act the way they do, and what to change so they trust you and buy.
you get
- your website, emails or offer reviewed through a psychology lens
- what builds trust and what makes people hesitate
- clear changes to make, in order
Trend forecasting
I spot where culture is heading, backed by real examples, and what it means for your brand.
you get
- trend reports
- what to act on
- what to avoid
Partnerships and outreach
I find the right brands, creators and communities to work with, and help you reach out.
you get
- a lead list with reasons
- contact routes
- pitch emails
Business plans and proposals
I write business plans, service menus and project proposals that are easy to say yes to.
you get
- the plan
- your services laid out
- a proposal ready to send
Notion setup
I build Notion workspaces that run your business in one place.
you get
- dashboards
- content calendars
- client and project trackers
- a walkthrough for your team
Airtable databases
I build Airtable databases that sort, count and remind you by themselves.
you get
- the database
- views and filters
- reminders and automations
Automations
I connect your tools with Zapier and built-in automations, so repeat tasks happen on their own.
you get
- forms to databases
- emails that send themselves
- fewer copy-and-paste jobs
Custom AI assistants
I set up ChatGPT, Claude or Copilot to know your business, your voice and your past writing.
you get
- custom GPTs and saved prompts
- an idea bank and content calendar
- one post turned into many
Digital product creation
I create digital products you can sell or give away, from the idea to the shop page.
you get
- Notion dashboards, planners and templates
- trackers and tools built on Airtable
- worksheets, playbooks, reports and AI prompt packs
- free and paid versions
- listed on Gumroad, Etsy or Substack, with launch emails
Tech setup
I set up and connect the tools your business runs on, so you do not have to figure them out.
you get
- Substack, email, website, forms and payment tools set up
- everything connected and tested
- logins and simple how-to notes handed over
1:1 tech training
I teach you or your team how to use your tools, patiently and one step at a time.
you get
- live video sessions
- recorded walkthroughs to keep
- simple step-by-step guides
Virtual assistant
I take care of your calendar, task list, scheduling and research, so you can focus on your work.
you get
- your week planned
- meetings scheduled
- a weekly summary
Project and operations management
I keep projects on track: timelines, task lists, team trackers and hiring posts.
you get
- project plans
- weekly task trackers
- job descriptions
Substack management
I run your Substack every month: posts, Notes, emails and scheduling.
you get
- you send ideas or voice notes
- I write, design and schedule
- it keeps running even when you take a month off
Monthly content writing
A set number of posts, emails or LinkedIn posts every month.
you get
- a monthly plan
- drafts in your voice
- edits included
Monthly analytics report
Your numbers every month, explained in plain words, with one clear next step.
you get
- what grew
- what dropped
- what to do next
Ongoing ops support
I keep your Notion, Airtable and automations working, and add new things as you grow.
you get
- fixes
- updates
- a monthly check-in
Substack coaching
Monthly help for people who want to run their Substack themselves.
you get
- a monthly call
- feedback on drafts
- your next three steps
Creative direction and ecosystems
see my work in The Grey Zone- Creative direction
- Creative ecosystems
- Brand worldbuilding
Substack and newsletters
see my work in Substack- Substack setup
- Substack redesign
- Move to Substack
- Substack growth
- Paid subscriptions
- Substack audit
- Chat and community
- Newsletter analytics
Writing and copywriting
see my work in Writing- Ghostwriting
- Blog and newsletter writing
- Website copywriting
- Email marketing
- YouTube scriptwriting
- Ebooks and lead magnets
- Research and explainers
- Editing and proofreading
Branding and design
see my work in Design- Brand identity
- Brand guidelines
- Pitch deck design
- Presentations and flyers
- Magazine layout
- Social media graphics
- Thumbnails and covers
- YouTube video editing
- Illustration
Websites and web apps
see my work in Websites- Website design and build
- Landing pages
- Website redesign
- Web apps and quizzes
- AI tools for your website
- Campaign and event pages
Social media, PR and podcasts
see my work in Strategy and Psychology- Social media management
- PR and outreach
- Podcast production
Strategy and research
see my work in Strategy- Content strategy
- Marketing campaign ideas
- Market and competitor research
- Audience research
- Consumer psychology insights
- Trend forecasting
- Partnerships and outreach
- Business plans and proposals
- Notion setup
- Airtable databases
- Automations
- Custom AI assistants
- Digital product creation
- Tech setup
- 1:1 tech training
- Virtual assistant
- Project and operations management
Need something else?
I can customise a service around what you need. Mix anything on this page, or tell me about something that is not on the list, and I will shape it for you.
ask for a custom service →HOW IT WORKS
- 01
Say hello
Fill in the contact form. Tell me what you need, your timeline and your budget. I reply within 24 hours.
- 02
We plan it
We have a short video call at a time that works for you. Then I send one page with what I will make, the dates and the price. Nothing starts until you say yes.
- 03
I make it
I work step by step and show you drafts along the way, so there are no surprises.
- 04
You get it
I hand everything over in your own tools, with simple notes on how to use it.
QUESTIONS
How much does it cost?
It depends on what you need, so I do not have a fixed price list. Tell me your budget on the contact page and I will tell you honestly what it covers.
You are in India. Does that work for me?
Yes. I have worked remotely with clients in the US, Europe, Africa and Asia. We find a time for calls, and the time difference means work gets done while you sleep.
How long will it take?
You get the dates in writing before we start. They begin from the day I receive everything I need from you.
Can I ask for changes?
Yes. Every project includes rounds of changes, and the number is written in your plan.
Do I need to use Notion or a new tool?
No. I work in the tools you already use. If a new one would really help, I will explain why and you decide.
Do you use AI?
Yes, to research and work faster. It never replaces your voice or my judgement. I read, check and finish everything myself.
Who owns the work?
You do, once it is paid for. I only ask to show my part in my portfolio, with your permission.
Can I hire you for just one thing?
Yes. Every service on this page can be booked on its own.
What if I need something that is not listed?
Ask me. I can customise a service for you, and I pick up new tools and topics quickly.
Do you make Reels or TikToks?
No, I do not make short-form video. I edit long-form YouTube videos, and I design posts and carousels for social media.
I reply within 24 hours, from India (GMT +5:30).