BRANDKITS
How a brand looks, speaks and shows up, written down so a whole team can keep it consistent.
The Sandstone Collection: I was the production and technical partner for Sand & Stone Development's nine-villa luxury development at Baan Nai Suan, Koh Phangan. My Phase 1 work, all delivered: I created the entire brand kit (as an editable Canva file and as a full brand kit in Notion); built the project's Notion dashboard (a villa-by-villa content tracker, a brand assets section, a content status board and a client feedback hub); audited every existing asset across Google Drive (3D renders, floor plans, video footage, brochure files, team bios) against what the brochure, website and investor pack would need; and turned the gaps into a client "waiting on you" list, grouped by villa and asset type, so missing inputs couldn't quietly stall the project.
(1) synaptiquè
Brand guidelines for Synaptiquè, an Indian neuromarketing consultancy: the overall visual feel, brandmarks and logo versions, a colour mood shaped by the brain, typography, imagery (illustrations, textures, South Asian faces, a touch of emotional ambiguity) and the rules for using AI.
(2) sand & stone
Brand identity guidelines for The Sandstone Collection, luxury villas on Koh Phangan: mission and positioning, voice and tone, the circle wordmark, a palette drawn from the landscape, typography and photography.
(3) growing into yourself
The visual identity I designed for Growing Into Yourself, the memoir and fiction Substack of author Bhakta Angelika Lorenz: the brand soul, a five-colour mood (apricot, living red, book paper, memory blue and sage green) with seven shades of each, a three-face type system (Kirimomi Swash Italic, Instrument Serif and Zilla Slab), four ready-to-use Substack assets, logo variants for the drop-and-B monogram, imagery rules for her own photographs and story photography, and the identity in use.