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(1) of (9)
No grand business plan and no market research. Every time I walked through a mall I was drawn to the new stores, the ones with loud graphics and random text, clothes that said something about you. "I don't have a dramatic story about why I started Sakurosmos. It was because I wanted to." I wanted to wear my inside jokes, my weirdness, on my sleeve, literally.
Sakurosmos
(2) of (9)
An e-commerce label of quirky, meme-inspired apparel and matching digital creatives for Gen Z and niche fandoms, launched in 2025 on Blinkstore. Sakura × Cosmos: soft rebellion, chaotic energy. Not hypebeast, not fast fashion, not eco-preachy, made for girls (18 to 23) who scroll more than they shop. The motto: "For Gen Z, By Gen Z."
(3) of (9)
I created the brand from a blank page: the name, the logo, the logo variations and a full visual identity. The logo is a sakura blossom blooming across a pink cosmic nebula: softness and strength as reflections of each other. A black "S" ribbon slices through the petals like a glitch in the matrix, crystal hearts sit at the centre, and the wordmark is pixelated and futuristic. I also wrote its rules: minimum size, clear space, and what never to change.
(4) of (9)
The brand guideline document I wrote: vision, mission (four beliefs, from "radical self-expression is survival" to "community over corporations"), personality, my own brand story and the positioning ("while others sell outfits, we offer armor for your authenticity"). It also maps 15 subcultures the drops could draw from, from pixelcore and Sanrio to blokecore and desi fusion. The line it all hangs on: "We know it's all a little broken, but we're still going to dance in the ruins."
(5) of (9)
Soft rebellion × chaotic energy, written down so anyone could write like the brand. Origin, Movement, Result; five convictions (Express > Impress, Chaos is a vibe, Sustainability without cringe, Internet is culture, Real > Perfect); a signature vocabulary of Moodfits, Glitch Petals and FYP-core; 12 on-brand words and 8 banned ones (luxury, premium, timeless and friends); microcopy rules, a tone checklist, an AI writer prompt formula and sample copy for the Instagram bio, a product page and an email subject line.
(6) of (9)
Designs for the store, each built on one subculture: retro and Y2K, gaming, Sanrio and kawaii, internet and memes, cat memes, coquette and music, R&B, travel, relatable content, mental health, social justice. The strategy was monthly drops, each with its own cohesive colour palette and moodboard, so the label stayed visually consistent while the subculture changed.
(7) of (9)
Then I sat in the founder seat to actually run it: I hired and led a small team, set up the Blinkstore storefront with its UI layout, and shaped the brand strategy around those monthly drops. It was the first time I led people and ran ops, at the ripe age of 18: how a team gets hired, how creative direction lands when other hands are on the work, and how a small label stays visually consistent across drops.
(8) of (9)
The store closed when Blinkstore, the platform we sold on, shut down. Academic load at the time made migrating it impossible, so that is where Sakurosmos stopped. I am no longer working on it.
(9) of (9)
Brand-building from a blank canvas, leading without a template, and how fragile a small business becomes when it's tied to a platform you don't own.
