A project by
Pranjal Suthar
2026
Future Earth, two carousel briefs
[spec] [social media] [science and climate] [fact-checking]
Two spec social media briefs for a science and climate account. Each takes a story buried in studies, finds the hook that makes someone stop scrolling, draws a hard line between what has been measured and what has not, and hands the creative team everything: an 8-slide carousel, a caption, visual direction, a list of things never to say, and a source for every number.
Every number is attached to a named source; reported plans are separated from measured results; inconvenient trade-offs stay in the story; and any claim still requiring a primary-source check is marked before the creative team touches it.